With a quickly rising population and little competition from abroad, the plain strategic selection for American businesses at first of the twentieth century was mass manufacturing of low cost items. Many new-comers to America have been poor and had few assets. Thomas C. Cochran noted that the immigrants brought with them relatively little household goods. They wished new provides quick and at low price, and were not within the position to haggle about quality (see: Challenges to American Values, Oxford College Press 1985, web page 7). American companies strategically positioned themselves to cater this growing market by supplying large volumes of inexpensive items.
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